I am a Senior Conceptual Copywriter with extensive experience of working across all media for big agencies, small agencies, and my own agency where I was also involved with managing and delivering every project. I have also been Creative Lead on several global accounts. You can see some of my work here or my C.V. here.
I am adept at the strategic thinking that underpins all good writing and can apply this to any audience in any medium. I know how to get the best out of colleagues and clients, and am always calm under pressure.
I believe in the power of big, simple ideas and think that ‘hard to argue with’ is better than hard sell, and that a copywriter should only use flowery copy when writing for a florist (and even then, I’m not so sure).
As the purpose of my writing is to be persuasive on behalf of clients, it will hopefully reassure you to know that I’m not afraid of long copy, and that I really have kissed the Blarney Stone.
You can check me out on LinkedIn