This campaign for Zurich Insurance UK aims to get consumers to think twice before buying insurance based on price alone by focussing on a surprising statistic: although 2/3 of customers think that insurance companies try to avoid paying out, Zurich paid 99% of claims made by their UK customers.
Posters and tube cards
Radio
Beermats
These beermats were used in pubs in the City of London and in bars in and around insurance trade shows.
